Schneider National, Inc.
Great Drives Web Site

The Great Drives micro-site, the interactive component of the “Great Drives” campaign, helped Schneider meet the challenge of driver recruitment with a dedicated site allowing driver candidates to learn about Schneider drivers’ “Great Drives” — their favorite areas of the country, what they enjoy about driving for Schneider, and more — providing a real taste of the career through in-depth interviews and lifestyle photos. The micro-site included a mechanism for applying for a job.