Schneider National, Inc.
Great Drives Ad

The backbone of Schneider's business is its drivers. But due to several factors, driver turnover is extremely high. The “Great Drives” campaign was designed to communicate a big Schneider differentiator: a respect for drivers manifested in driver benefits, including more time off the road. The ads differentiate the quality of the Schneider driving experience with portraits of drivers' off-road lifestyles, testimonial quotes, and driver profiles that describe their favorite on-the-job places and experiences.