Con-way Inc.
Mug Campaign

Con-way Freight needed a campaign that would stand out in the marketplace. KG created a campaign that featured souvenir-style items, in this case a mug, with a twist on a familiar headline. Each piece in the campaign, including print ads, banner ads, and web page, highlighted one of Con-way Freight's core brand attributes. The Mug campaign focused on consistent service and reliability, while referencing other important Con-way Freight benefits to their customers. The campaign has helped the client reach their goals of adding more shipments and increasing their market share.