Schneider National, Inc.
Brochure

The new brand materials we developed for Schneider National — one of America's largest transportation companies — included a corporate brochure that had to clearly define the nature and benefits of a broad and complex portfolio of transportation services while distinguishing them from competitive offerings. Moreover, the brochure had to position the enterprise with respect to other transportation companies in an increasingly competitive landscape.

Schneider National, Inc.
Great Drives Ad

The backbone of Schneider's business is its drivers. But due to several factors, driver turnover is extremely high. The “Great Drives” campaign was designed to communicate a big Schneider differentiator: a respect for drivers manifested in driver benefits, including more time off the road. The ads differentiate the quality of the Schneider driving experience with portraits of drivers' off-road lifestyles, testimonial quotes, and driver profiles that describe their favorite on-the-job places and experiences.

Schneider National, Inc.
Great Drives Web Site

The Great Drives micro-site, the interactive component of the “Great Drives” campaign, helped Schneider meet the challenge of driver recruitment with a dedicated site allowing driver candidates to learn about Schneider drivers’ “Great Drives” — their favorite areas of the country, what they enjoy about driving for Schneider, and more — providing a real taste of the career through in-depth interviews and lifestyle photos. The micro-site included a mechanism for applying for a job.

Schneider National, Inc.
Recruitment Web Site

An enterprise of the magnitude of Schneider National requires an efficient way to maintain and grow its workforce. For Schneider, this meant having a distinct online path for job seekers on both the administrative and driver/maintenance sides of the business. We responded with a web site that allowed job candidates to literally take the right “exit” for their desired career path, while still learning about the broader benefits of working with a values-driven industry leader.

Schneider National, Inc.
Polar Post Viral Marketing

Schneider Dedicated wanted to increase awareness of their service in an interactive medium. As part of the "On Thin Ice" multimedia campaign, Polar Post was created as a viral marketing component to drive more people to Schneider's Dedicated site. Potential customers used Polar Post to e-mail friends, using different characters they created, and interacting in a fun and entertaining manner. KG created the e-mail system, visual design and interactive modules for this project. In addition to customer acclaim, this viral marketing tool won several awards.

Schneider National, Inc.
Rhino Campaign

Schneider Dedicated needed to change market perceptions regarding intermodal service, which was seen as a potentially unreliable shipping mode. They also required a creative execution that would break through the clutter of traditional trade print advertising and postcard direct mail. The Rhino campaign — which included print ads, direct mail that featured a branded stress rhino and trade show executions — positioned Schneider's Intermodal service as a surprisingly fast, reliable option for capacity, increasing awareness of the service.