Old Town
Collateral

After defining and establishing the identity for OT Sport — Old Town® Canoe's new line of recreational boats — we extended the brand look and feel into collateral, print advertising and direct mail materials. This brochure was distributed via trade shows and retail channels to showcase each new product offering — while reinforcing the brand's appeal to the target market of young outdoor enthusiasts.

Old Town
Ad

Developed to support the rollout of OT Sport — a niche product line developed by Old Town® Canoe to reach a younger demographic of outdoor enthusiasts — this ad was placed in national outdoor publications to introduce the brand. As a component of a larger campaign, this effort raised consumer awareness and helped to establish the brand as a viable, credible option in a competitive field.