Con-way
Web Site

Con-way Inc. is a $4.7 billion freight transportation and logistics services company. Their web site needed a complete redesign, as their old site design was dated and difficult for customers to use. The new site was developed to provide interactive tools to ship freight more efficiently; promote varied transportation and logistics businesses to prospective customers, the media and investors; and to help job seekers learn about and apply for job opportunities at Con-way. Since launch, the site has experienced increased traffic in all areas, and enhanced usability has helped Con-way's customers use the site more efficiently.

Con-way
Racing Web Site

As a key component of their marketing program, Con-way Freight formed a strategic relationship with Ford Racing, Roush Fenway Racing and their new driver in the NASCAR Craftsman Truck Series, Colin Braun. KG Partners was tasked with building the Con-way Freight racing site to build excitement about the Con-way Racing program for Con-way employees and customers. The site has experienced an incredible amount of traffic since its launch. Fans from across the country have become invested in Colin's development and, because the site is constantly updated, visitors come to the site frequently to see the latest news.

Con-way
Recruitment Campaign

Facing an industry-average driver turnover rate of more than 120 percent, Joplin, Mo.-based Con-way Truckload needed a campaign that would help them keep up with the pace. KG Partners used commoditized driver benefits in the headlines of these ads to set up a contrasting lifestyle message with the visual. This campaign has not only differentiated Con-way from other carriers, it's led to record recruitment numbers including an all-time company high in January 2008.

This campaign also won the 2008 "Best in Class" Compass Award by the Transportation Marketing Communications Association (TMCA).

Con-way
Mug Campaign

Con-way Freight needed a campaign that would stand out in the marketplace. KG created a campaign that featured souvenir-style items, in this case a mug, with a twist on a familiar headline. Each piece in the campaign, including print ads, banner ads, and web page, highlighted one of Con-way Freight's core brand attributes. The Mug campaign focused on consistent service and reliability, while referencing other important Con-way Freight benefits to their customers. The campaign has helped the client reach their goals of adding more shipments and increasing their market share.

Con-way
Truckload Banner Advertising

This banner campaign was created in support of print advertising and public relations efforts to help Con-way Truckload recruit more experienced drivers. Facing an industry-average driver turnover rate of more than 120 percent, it was important to make sure Con-way's communications used all possible media to reach potential drivers. To date this campaign has led to record recruitment numbers including an all-time company high in January 2008.

Con-way
Faster Campaign

Con-way Freight needed to promote its capabilities and services with a broader audience to drive sales and build brand awareness. The Faster campaign was created to accomplish both goals by advertising for four consecutive weeks in USA Today, along with an internal campaign to its thousands of drivers. ROI was measured by driving customers to a unique website created in step with the ad campaign that encouraged customers to get a rate quote for their next shipment. The campaign was highly successful, helping the client to double shipments during the time the ads ran.