Con-way Inc.
Racing Web Site

As a key component of their marketing program, Con-way Freight formed a strategic relationship with Ford Racing, Roush Fenway Racing and their new driver in the NASCAR Craftsman Truck Series, Colin Braun. KG Partners was tasked with building the Con-way Freight racing site to build excitement about the Con-way Racing program for Con-way employees and customers. The site has experienced an incredible amount of traffic since its launch. Fans from across the country have become invested in Colin's development and, because the site is constantly updated, visitors come to the site frequently to see the latest news.

Ski Maine Association
2008-2009 Marketing Campaign

Ski Maine needed an updated look and feel to help the Maine winter sports industry stand out in the competitive winter sports marketplace. The 2008-2009 campaign was created to brand Maine as a premier winter destination while positioning Ski Maine as an authority on winter sports in Maine. Executions included an updated website, new print ad, sales collateral and display advertising for placements throughout the Northeast.

Schneider National, Inc.
Polar Post Viral Marketing

Schneider Dedicated wanted to increase awareness of their service in an interactive medium. As part of the "On Thin Ice" multimedia campaign, Polar Post was created as a viral marketing component to drive more people to Schneider's Dedicated site. Potential customers used Polar Post to e-mail friends, using different characters they created, and interacting in a fun and entertaining manner. KG created the e-mail system, visual design and interactive modules for this project. In addition to customer acclaim, this viral marketing tool won several awards.