Schneider National, Inc.
Polar Post Viral Marketing

Schneider Dedicated wanted to increase awareness of their service in an interactive medium. As part of the "On Thin Ice" multimedia campaign, Polar Post was created as a viral marketing component to drive more people to Schneider's Dedicated site. Potential customers used Polar Post to e-mail friends, using different characters they created, and interacting in a fun and entertaining manner. KG created the e-mail system, visual design and interactive modules for this project. In addition to customer acclaim, this viral marketing tool won several awards.