Con-way Inc.
Web Site
Con-way Inc. is a $4.7 billion freight transportation and logistics services company. Their web site needed a complete redesign, as their old site design was dated and difficult for customers to use. The new site was developed to provide interactive tools to ship freight more efficiently; promote varied transportation and logistics businesses to prospective customers, the media and investors; and to help job seekers learn about and apply for job opportunities at Con-way. Since launch, the site has experienced increased traffic in all areas, and enhanced usability has helped Con-way's customers use the site more efficiently.
Con-way Inc.
Racing Web Site
As a key component of their marketing program, Con-way Freight formed a strategic relationship with Ford Racing, Roush Fenway Racing and their new driver in the NASCAR Craftsman Truck Series, Colin Braun. KG Partners was tasked with building the Con-way Freight racing site to build excitement about the Con-way Racing program for Con-way employees and customers. The site has experienced an incredible amount of traffic since its launch. Fans from across the country have become invested in Colin's development and, because the site is constantly updated, visitors come to the site frequently to see the latest news.
Hannaford Supermarkets
Holiday Ads
The Hannaford Supermarkets Wine Banner was part of a larger interactive initiative to showcase gift selections available at Hannaford Supermarkets during the holidays. The challenge was getting shoppers to think of Hannaford as a source for more than just groceries — that it's also a great place to pick up a last-minute gift such as a bottle of wine for a holiday dinner or party.
Sony Pictures
Banner Ad
“The Brothers Solomon” is one of those movies that’s intended to make a big splash with just a limited run at the theaters. KG Partners was enlisted to create an online advertising campaign to entice the 18-24-year-old male audience to head to their local cinemas. With banners appearing on highly targeted sites and messaging that hinted at the movie's offbeat plot line, “The Brothers Solomon” enjoyed strong box office sales opening weekend.
Con-way Inc.
Truckload Banner Advertising
This banner campaign was created in support of print advertising and public relations efforts to help Con-way Truckload recruit more experienced drivers. Facing an industry-average driver turnover rate of more than 120 percent, it was important to make sure Con-way's communications used all possible media to reach potential drivers. To date this campaign has led to record recruitment numbers including an all-time company high in January 2008.
Con-way Inc.
Faster Campaign
Con-way Freight needed to promote its capabilities and services with a broader audience to drive sales and build brand awareness. The Faster campaign was created to accomplish both goals by advertising for four consecutive weeks in USA Today, along with an internal campaign to its thousands of drivers. ROI was measured by driving customers to a unique website created in step with the ad campaign that encouraged customers to get a rate quote for their next shipment. The campaign was highly successful, helping the client to double shipments during the time the ads ran.