Con-way Inc.
Web Site

Con-way Inc. is a $4.7 billion freight transportation and logistics services company. Their web site needed a complete redesign, as their old site design was dated and difficult for customers to use. The new site was developed to provide interactive tools to ship freight more efficiently; promote varied transportation and logistics businesses to prospective customers, the media and investors; and to help job seekers learn about and apply for job opportunities at Con-way. Since launch, the site has experienced increased traffic in all areas, and enhanced usability has helped Con-way's customers use the site more efficiently.

Con-way Inc.
Racing Web Site

As a key component of their marketing program, Con-way Freight formed a strategic relationship with Ford Racing, Roush Fenway Racing and their new driver in the NASCAR Craftsman Truck Series, Colin Braun. KG Partners was tasked with building the Con-way Freight racing site to build excitement about the Con-way Racing program for Con-way employees and customers. The site has experienced an incredible amount of traffic since its launch. Fans from across the country have become invested in Colin's development and, because the site is constantly updated, visitors come to the site frequently to see the latest news.

Hannaford Supermarkets
Featured Food Page

Hannaford Supermarkets wanted a feature on their site to highlight their continued commitment to healthy foods through their Guiding Stars^® program. The site needed to garner and keep customer interest, while educating and entertaining the user. Featured foods rotate regularly and highlight different recipes, podcasts and interesting food facts. Users are reminded to come back through e-mail blasts and e-newsletters.

Hannaford Supermarkets
Holiday Ads

The Hannaford Supermarkets Wine Banner was part of a larger interactive initiative to showcase gift selections available at Hannaford Supermarkets during the holidays. The challenge was getting shoppers to think of Hannaford as a source for more than just groceries — that it's also a great place to pick up a last-minute gift such as a bottle of wine for a holiday dinner or party.

Hannaford Supermarkets
Puzzle Game

Helping kids learn about nutrition is an essential part of the strategy behind the Hannaford Supermarkets Guiding Stars^® program. In building out the KidZone section of the Guiding Stars web site, KG Partners created a unique food-focused puzzle game that's informative and fun for kids of all ages.

Schneider National, Inc.
Great Drives Web Site

The Great Drives micro-site, the interactive component of the “Great Drives” campaign, helped Schneider meet the challenge of driver recruitment with a dedicated site allowing driver candidates to learn about Schneider drivers’ “Great Drives” — their favorite areas of the country, what they enjoy about driving for Schneider, and more — providing a real taste of the career through in-depth interviews and lifestyle photos. The micro-site included a mechanism for applying for a job.

Schneider National, Inc.
Recruitment Web Site

An enterprise of the magnitude of Schneider National requires an efficient way to maintain and grow its workforce. For Schneider, this meant having a distinct online path for job seekers on both the administrative and driver/maintenance sides of the business. We responded with a web site that allowed job candidates to literally take the right “exit” for their desired career path, while still learning about the broader benefits of working with a values-driven industry leader.

Ski Maine Association
2008-2009 Marketing Campaign

Ski Maine needed an updated look and feel to help the Maine winter sports industry stand out in the competitive winter sports marketplace. The 2008-2009 campaign was created to brand Maine as a premier winter destination while positioning Ski Maine as an authority on winter sports in Maine. Executions included an updated website, new print ad, sales collateral and display advertising for placements throughout the Northeast.

Sony Pictures
Banner Ad

“The Brothers Solomon” is one of those movies that’s intended to make a big splash with just a limited run at the theaters. KG Partners was enlisted to create an online advertising campaign to entice the 18-24-year-old male audience to head to their local cinemas. With banners appearing on highly targeted sites and messaging that hinted at the movie's offbeat plot line, “The Brothers Solomon” enjoyed strong box office sales opening weekend.

Veritude
Web Site

Boston-based Veritude is a leading provider of staffing, recruitment outsourcing and workforce consulting services. With two very different yet equally important audiences — corporate human resources staff and individual job seekers — Veritude needed two distinct web sites that would deliver on its innovative approach to staffing and placement. Starting with an updated brand identity, KG Partners created the new sites with a focus on communicating Veritude's value to each unique audience.

Schneider National, Inc.
Polar Post Viral Marketing

Schneider Dedicated wanted to increase awareness of their service in an interactive medium. As part of the "On Thin Ice" multimedia campaign, Polar Post was created as a viral marketing component to drive more people to Schneider's Dedicated site. Potential customers used Polar Post to e-mail friends, using different characters they created, and interacting in a fun and entertaining manner. KG created the e-mail system, visual design and interactive modules for this project. In addition to customer acclaim, this viral marketing tool won several awards.

Con-way Inc.
Truckload Banner Advertising

This banner campaign was created in support of print advertising and public relations efforts to help Con-way Truckload recruit more experienced drivers. Facing an industry-average driver turnover rate of more than 120 percent, it was important to make sure Con-way's communications used all possible media to reach potential drivers. To date this campaign has led to record recruitment numbers including an all-time company high in January 2008.

Tilson Technology
Ball Don't Lie

KG Partners was asked to develop a website to promote the upcoming release of the film "Ball Don't Lie." The challenge included positioning the film as an A-list movie, promoting awareness of the film and generating excitement among the target audience. KG Partners met these requirements by designing and developing a highly interactive Flash website that demonstrated sophisticated design, display of well-produced movie trailers and film sponsorship. The site features an immersive 3D environment created to look like Venice Beach in California, the setting for the movie.