Schneider National, Inc.
Rhino Campaign

Schneider Dedicated needed to change market perceptions regarding intermodal service, which was seen as a potentially unreliable shipping mode. They also required a creative execution that would break through the clutter of traditional trade print advertising and postcard direct mail. The Rhino campaign — which included print ads, direct mail that featured a branded stress rhino and trade show executions — positioned Schneider's Intermodal service as a surprisingly fast, reliable option for capacity, increasing awareness of the service.

Restaurant Collective
Direct Marketing Campaign

Recognizing an unmet need in the operations and marketing of independent restaurants and small regional chains, Merchant Resource and KG Partners worked together to develop Restaurant Collective. It's an association that helps member restaurants pool their resources to achieve group buying power and savings. As more than just a new brand, but a new category, the positioning and launch of Restaurant Collective was critically important to its success.

Apothecary By Design
Pharmacy: Back to the Future

KG Partners was tasked with increasing brand awareness for Apothecary by Design, a first-of-its-kind pharmacy that puts patients' health back in the center of the retail pharmacy business. KG created a series of ads to run in the local market. Collateral for distribution to both physicians' practices and consumers, as well as a prescription transfer incentive, were developed. A public relations campaign around the launch of the concept rounded out KG's work.