Old Town
Collateral

After defining and establishing the identity for OT Sport — Old Town® Canoe's new line of recreational boats — we extended the brand look and feel into collateral, print advertising and direct mail materials. This brochure was distributed via trade shows and retail channels to showcase each new product offering — while reinforcing the brand's appeal to the target market of young outdoor enthusiasts.

Pentec Health
Brochure

Pentec Health is a healthcare company specializing in nutritional support for dialysis patients. KG Partners worked with Pentec to redefine their brand, and created a new brochure as part of the new brand rollout. The brochure needed to present their therapies and capabilities in a concise and organized manner to both dialysis clinicians and patients alike. KG created a customizable brochure covering the various aspects of Pentec's expertise. The client was thrilled with the results, and their customers responded very favorably to the brochure's initial launch.

Schneider National, Inc.
Brochure

The new brand materials we developed for Schneider National — one of America's largest transportation companies — included a corporate brochure that had to clearly define the nature and benefits of a broad and complex portfolio of transportation services while distinguishing them from competitive offerings. Moreover, the brochure had to position the enterprise with respect to other transportation companies in an increasingly competitive landscape.

Schneider National, Inc.
Rhino Campaign

Schneider Dedicated needed to change market perceptions regarding intermodal service, which was seen as a potentially unreliable shipping mode. They also required a creative execution that would break through the clutter of traditional trade print advertising and postcard direct mail. The Rhino campaign — which included print ads, direct mail that featured a branded stress rhino and trade show executions — positioned Schneider's Intermodal service as a surprisingly fast, reliable option for capacity, increasing awareness of the service.

Portland Schooner Company
Re-branding Campaign

Portland Schooner Company needed to stand above its competition in a crowded space: the Portland waterfront. KG developed a brand positioning and created a new marketing campaign for the company. Tactical execution included signage, marketing collateral, ads, environmental advertising and posters. The new branding highlighted Portland Schooner's differentiating features, specifically its classic wooden schooners and the unmatched experience visitors receive. The campaign continues to send customers to Portland Schooner two years after its debut.

Watermark
Collateral

The builders of a planned luxury condominium complex, The Watermark, on Portland's historic waterfront wanted a marketing piece to tap into Portland's cosmopolitan culture while also paying homage to Maine's distinctive lifestyle — the two key selling points of the project. The brochure KG created combined these themes and served as the centerpiece of material used at The Watermark's groundbreaking event that KG planned and managed.

Pionite
Marketing Campaign

Pionite, a manufacturer and distributor of high-pressure laminates for residential and commercial applications, wanted to grow their business. We developed a comprehensive approach that focused different efforts in sales, marketing, advertising, collateral, catalogs, sample books and more. The program generated impressive results and Pionite was able to compete with national laminate companies.

Apothecary By Design
Pharmacy: Back to the Future

KG Partners was tasked with increasing brand awareness for Apothecary by Design, a first-of-its-kind pharmacy that puts patients' health back in the center of the retail pharmacy business. KG created a series of ads to run in the local market. Collateral for distribution to both physicians' practices and consumers, as well as a prescription transfer incentive, were developed. A public relations campaign around the launch of the concept rounded out KG's work.