Apothecary By Design
Pharmacy: Back to the Future

KG Partners was tasked with increasing brand awareness for Apothecary by Design, a first-of-its-kind pharmacy that puts patients' health back in the center of the retail pharmacy business. KG created a series of ads to run in the local market. Collateral for distribution to both physicians' practices and consumers, as well as a prescription transfer incentive, were developed. A public relations campaign around the launch of the concept rounded out KG's work.